iOS app icon
App Store and Xcode. Square at full bleed with NO corner rounding. iOS applies its own superellipse mask, and baked-in corners produce a double-rounded edge.
Every file is drawn from the same geometry, type ramp and colour as the product, so an asset made here cannot drift from the brand by having been made somewhere else. Exports use E20 Blue. A fixed file lives outside a resident's session, so it takes the default rather than whichever accent was last picked.
Mirrors of the installed set, for handoff to a platform.
App Store and Xcode. Square at full bleed with NO corner rounding. iOS applies its own superellipse mask, and baked-in corners produce a double-rounded edge.
manifest.json, purpose="maskable". Lettering held inside the 80% safe circle so no platform mask can clip it.
ic_launcher_foreground, for a native wrapper. Transparent, lettering inside the 66% safe circle. Android may mask to a circle, squircle or teardrop.
ic_launcher_background. Flat accent, no artwork. The two layers are composited and parallaxed by the launcher.
The small mark: the O and the foot that draws it. The full stroke turns to mush at this size.
The same small mark at 16px.
Circle for social, squircle everywhere else.
X, Instagram, Facebook, LinkedIn. CIRCULAR artwork, because a squircle uploaded to a circle crop simply loses its corners and reads smaller than every account beside it. The lettering steps down 8% to hold the same optical weight.
For platforms that cap the upload at 400px and re-compress anything larger.
Slack, Discord, GitHub, WhatsApp Business: anywhere the platform does not force a circle.
Profile banners, sized per platform.
The avatar overlaps the lower left, so brand elements sit right of centre. Left third deliberately empty.
Very short at 1128 × 191. Wordmark left, domain right. A stacked lockup will not fit this ratio.
Monogram plus name: email signatures, decks, posters.
The e2O mark and the name, for surfaces that are not the app: email signatures, partner decks, a press page. Cap height on the e's x-height, a shared baseline.
The same lockup all in paper, for placement on ink, magenta or a photograph.
For square placements that still have room for words: a splash screen, a poster in a lobby, the back of a leaflet.
Transparent pill files in all three tones.
The default, for light backgrounds. Transparent around the plate.
For placement over photography, where a magenta plate would fight the image.
For magenta or dark backgrounds. White plate, magenta lockup.
The e2O symbol alone, for anything narrower than about 104px.